JELLYFISH

2023
School of Virtual Art Affirming Artifacts Lens: "Labs"
Industrial design & Branding & UI/UX
Mentor : Allan Chochinov

Fragment No.1 :

Concepts for “The First Aid”

"Initially, under the expert tutelage of my mentor, we embarked on the preliminary phase of idea curation. Our creative latitude was boundless, yet the quintessential objective was to converge our diverse concepts into a singular entity: a first aid kit. But what epitomizes a first aid kit? Is it merely a band-aid, a tangible solution to a physical ailment? Or could it extend to an empathetic embrace in times of emotional distress, such as a breakup? The true essence of a first aid kit remains open to interpretation."

Concepts

"In a surge of unbridled creativity, we set out to sketch a hundred different concepts. This endeavor might have seemed audacious, yet in the throes of such frenzied brainstorming, these myriad ideas acted as catalysts, swiftly crystallizing my vision for the project. Anchored in my industrial design background, my approach invariably gravitates towards problem-solving, and this was no exception when conceptualizing our version of a first aid kit."

Final Product design

Project Summary

"When a tsunami or a formidable wave strikes, it places numerous beachgoers in peril. In these critical junctures, the perilous nature of the waves often impedes lifeguards from reaching those in distress swiftly. It is in these very moments that the indispensability of a rescue drone becomes evident — a technological sentinel designed to provide immediate assistance to those imperiled by the treacherous sea."

Background

It is very dangerous for people swimming on the coastline and they cannot get help from lifeguards; because such emergencies also bring danger to lifeguards.

What we can do?
In most cases, a drowning person loses consciousness within two minutes. How can we quickly help a drowning person escape from the trap in such an emergency?

lifeguards say:“We can't reach him, the waves are too big!”

Jellyfish: “We will help him to get back”

Normally, Where are they?

These drones are like jellyfish hovering in the shallow sea, And always ready for help.

Design Features

Infrared temperature control detection system

The infrared temperature control system is suitable for drones to detect the body temperature of the person falling into the water in an emergency and track it in time

Emergency handle

The emergency gripper can help the drowning person float as soon as possible and return to shore with the help of the drone

Power system

Solution 1

"If the individual in the water retains physical strength, they can opt to grasp the emergency handrail on the rescue drone, leveraging the device's power to facilitate a safe return to shore."

Solution 2

"In situations where the person in the water is unable to reach the drone or is physically incapacitated, lifeguards can remotely pilot the drone to deploy a compressed lifebuoy. This allows the individual in distress to latch onto the buoy, after which they are safely towed back to shore by the drone's power."

Jellyfish Drone

"The original classic design, marking the genesis of the Jellyfish brand."

Jellyfish Branding

"Jellyfish thrives on collaboration, a core principle that continually shapes the brand's identity."

Jelly Tag

"The birth of the Jelly tag signifies a definitive direction for our brand, encapsulating our cultural ethos."

Jelly Help

"Jellyhelp is a natural progression from the Tag, as I delve further into exploring the brand's potential."

Jelly Lab

"As we venture forward and expand, it's imperative to not only complete the loop but also to propose new possibilities."